Develop a Clear Message for Roofing Contractor Growth Q: “What’s your secret to being a top seller?” A: “Great customers”, she responded. Q: “How do you get great customers?” A: “Phenomenal customer service”, she replied. Q: “How do you provide phenomenal customer service?” A: “Listening”. Q: “What are you listening for?” A: “Their specific needs.” […]
The key to growing a roofing company is a mindset change and not necessarily an infrastructure change. Instead of managing the work – manage the account. Each Client, each portfolio, each site, each phone call, each report, each proposal, each contract, each invoice is important. Taking the time to develop a relationship and exceed the […]
Managing and Protecting Your Brand Your brand is your reputation. Each one of your team members has an impact on your brand. What you do and don’t do each day impacts how you are depicted in the marketplace. How do you protect your image? • Display a consistent look – Logos on trucks, team members, […]
Prospect Personality – When Your Prospect Buys There are 4 types of Buying Personalities. You may have one or all 4 depending on the product. Price, availability, use, and other factors impact the personality of the buyer for a particular purchase. Understanding the prospects’ personality is important to developing a sales plan, tactics and presentation […]
