Social Media Tips for Roofers: Timing, Content, & Ads

In today’s digital landscape, having a robust social media presence is essential for roofing contractors looking to connect with potential clients. Knowing when to post, what content to share, and whether to invest in paid advertising can significantly impact your engagement and lead generation.

Best Times to Post on Social Media

Timing can significantly influence your posts’ visibility and engagement. Here are general guidelines for the best times to post on major social media platforms:

• Facebook: The best times to post are generally weekdays from 1 PM to 3 PM. Engagement peaks mid-week, especially on Wednesdays and Thursdays.
• Instagram: Post during lunch hours (11 AM to 1 PM) and after work (7 PM to 9 PM) for maximum visibility. Weekdays, particularly Wednesdays and Thursdays, tend to see the most engagement.
• LinkedIn: Since LinkedIn is more business-focused, the best times are weekdays between 10 AM and 12 PM. Tuesday through Thursday is ideal, as Mondays can be hectic and Fridays may see decreased engagement.

Tip: Use social media management tools to analyze your specific audience’s engagement patterns. Tailoring your posting times based on your followers’ activity can lead to even better results.

Content Ideas

• Project Highlights: Showcase completed projects, detailing the materials used and challenges overcome. Include high-quality images or videos to visually represent your work.
• Industry Insights: Share informative posts about industry trends, regulations, or innovations in commercial roofing. Position yourself as an expert by discussing topics that matter to facility managers.
• Client Testimonials: Post quotes or videos from satisfied clients. Positive feedback from property owners can significantly influence potential clients’ decisions.
• Maintenance Tips: Create posts that offer tips on maintaining commercial roofs, explaining the importance of regular inspections and preventative measures.
• Behind-the-Scenes: Share behind-the-scenes content that gives insights into your team, equipment, and processes, helping build a personal connection with your audience.

Is Paid Advertising Worth It?

Paid advertising can be a highly effective strategy for targeting facility managers and commercial property owners. Platforms like LinkedIn and Facebook offer advanced targeting options, allowing you to reach specific job titles, industries, or geographical locations. Investing in paid ads can boost visibility among decision-makers actively seeking roofing services.

An effective social media strategy is crucial for roofing contractors to expand their reach and generate leads. By posting at optimal times, creating engaging content for both commercial and residential audiences, and using paid advertising, you can enhance your presence and drive business growth.