Social Media Tips for Roofers: Timing, Content, & Ads In today’s digital landscape, having a robust social media presence is essential for roofing contractors looking to connect with potential clients. Knowing when to post, what content to share, and whether to invest in paid advertising can significantly impact your engagement and lead generation. Best […]
Essential Tips to Prepare for a Roofing Trade Show Trade shows present an unparalleled opportunity for commercial roofing companies to elevate their brand, connect with potential clients, and learn about industry innovations. Whether you’re exhibiting or attending, thorough preparation is crucial for maximizing your impact. In this guide, we’ll cover tips for exhibitors, attendees, and […]
Branding Efforts for Contractors: Building Recognition and Trust Branding plays a crucial role in how contractors are perceived and trusted within their communities and industries. This overview explores key strategies and practices for effective branding: 1. Truck Wraps and Physical Presence Branding efforts often start with visually impactful elements like truck wraps. These serve as […]
November 22, 2023 at 3:00 p.m. By Dani Sheehan via Roofer’s Coffee Shop We all have that one family member, friend or coworker who’s impossible to shop for! Consider adding one or more of these ideas as stocking stuffers or spoil yourself with a new addition to the toolbelt. No matter what you choose, you […]
Top 5 Professional Services to be Offered by a Roofing Contractor Clients buy and sell properties or begin managing a new property. During times of transition, data of roof conditions are required to assess the value of their assets. Clients need to have access to their roof data where and when they want it to […]
Top 7 On-Demand Products for the Roofing Industry to Grow Your Business Your client has un-planned service at a facility. The client has a current problem that needs to be addressed quickly. Performance: These products are based upon a current need. The service is required now to fix a problem. These products all require quick […]
How to Connect & Re-Connect We don’t connect with someone when… 1. We interrupt. 2. We don’t listen. 3. We are quick to tell our solutions – to fix it. 4. We ask more than one question at a time. 5. We ask a question and then answer it too. 6. We tell our story […]
A New Dimension in Business Drone Technology Meets Centerpoint Connect Together with GSI, Centerpoint Connect Roofing Software is happy to integrate drone footage/3d modeling to its platform. Drone footage has become an invaluable tool in the roofing industry. Many companies are finding drone footage beneficial due to its ability to provide a comprehensive aerial view, […]
Roofing Contractor Growth Through Changing the Discussion Change the discussion from leak repairs to roof management for growth. Convince Customers to Spend More now to be Happy Later…. It’s easy to focus on the minimum a customer must have – because of sensitivity to price. We know the customer is thinking about price, so we […]
Develop a Clear Message for Roofing Contractor Growth Q: “What’s your secret to being a top seller?” A: “Great customers”, she responded. Q: “How do you get great customers?” A: “Phenomenal customer service”, she replied. Q: “How do you provide phenomenal customer service?” A: “Listening”. Q: “What are you listening for?” A: “Their specific needs.” […]
The key to growing a roofing company is a mindset change and not necessarily an infrastructure change. Instead of managing the work – manage the account. Each Client, each portfolio, each site, each phone call, each report, each proposal, each contract, each invoice is important. Taking the time to develop a relationship and exceed the […]
Managing and Protecting Your Brand Your brand is your reputation. Each one of your team members has an impact on your brand. What you do and don’t do each day impacts how you are depicted in the marketplace. How do you protect your image? • Display a consistent look – Logos on trucks, team members, […]
Building Your Brand Everyone wants a great brand. How do you build a better brand? A brand consists of recognition of reputation in a market. How do you build your reputation? Quality of product Availability of product Ease of doing business Friendliness and helpfulness of everyone who interacts with the Customer. Continuous improvement The best […]
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