Social Media Tips for Roofers: Timing, Content, & Ads In today’s digital landscape, having a robust social media presence is essential for roofing contractors looking to connect with potential clients. Knowing when to post, what content to share, and whether to invest in paid advertising can significantly impact your engagement and lead generation. Best […]
Unlocking Opportunities for Contractors on LinkedIn, Facebook, and Instagram In the fast-paced world of commercial roofing, networking is essential for securing long-term clients and growing your business. While traditional methods like cold calling or in-person visits once dominated the field, platforms like LinkedIn, Facebook, and Instagram have redefined how roofing contractors connect with potential […]
The Potential Risks and Benefits of AI in the Roofing Industry Artificial Intelligence (AI) is rapidly transforming industries, and roofing is no exception. While the roofing sector has traditionally been slow to adopt cutting-edge technologies, the integration of AI is becoming increasingly inevitable. As AI continues to evolve, roofing contractors will need to understand both […]
The Value of Drones in the Roofing Industry In the roofing industry, staying competitive requires adopting the latest technology, and drones have emerged as a game-changer. While drones were once seen as expensive tools used for aerial footage, today they are critical for improving safety, efficiency, and accuracy in roofing projects. Enhanced Roof Inspections […]
10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider: 1. Leverage Existing […]
Labor Utilization and Service Labor utilization is the total field hours worked divided by the total hours billed. This percentage should be above 90% consistently. This means that 10% of the hours you paid were non-billable and conversely 90% of the hours paid were billable to customers. Unbilled hours arise from warranty calls, call […]
Timely Invoicing: The Key to Success in the Fast-Paced Roofing Industry In the fast-paced world of roofing, timely invoicing isn’t just a goal—it’s a critical component of operational success. Efficient workflow management plays a pivotal role in ensuring invoices are sent promptly and accurately, which not only enhances cash flow but also strengthens client relationships. […]
Branding Efforts for Contractors: Building Recognition and Trust Branding plays a crucial role in how contractors are perceived and trusted within their communities and industries. This overview explores key strategies and practices for effective branding: 1. Truck Wraps and Physical Presence Branding efforts often start with visually impactful elements like truck wraps. These serve as […]
Lead Tracking for Contractors: Key Strategies for Success Lead generation is crucial for contractors looking to grow their business and ensure a steady stream of projects. Here are some essential strategies to determine the effectiveness of your lead generation efforts: Measuring Leads Understanding where your leads come from is the foundation of effective lead generation. […]
Communication in the Roofing Industry: Is Telemarketing Still Relevant? In today’s rapidly changing world, the way roofing businesses communicate with their customers is constantly evolving. Traditional methods like telemarketing are being questioned as new technologies and preferences emerge. So, is telemarketing dead? The answer largely depends on your customer base and their communication preferences. Understanding […]
How to Pick the Right CRM for Your Roofing Business Choosing the right CRM (Customer Relationship Management) system is one of the top initiatives for Roofing Contractors this year, but where do you start? With the right Roofing CRM, you can manage a more efficient schedule, sales opportunities and deliverables, enhance customer relationships, […]
Leveraging Roofing Software for Effective Lead Tracking Roofing software plays a pivotal role in lead tracking efforts for contractors. By integrating advanced tools and systems, contractors can streamline their processes, ensuring no lead falls through the cracks. Here’s how roofing software can significantly improve lead tracking: Centralized Lead Management Roofing software provides a centralized platform […]
Objection: We Are Happy with Our Current Contractor Customer: “I’m sorry you’ve wasted your time. We’re very happy with our current contractor.” It’s never easy to find a silver lining when you run into such a flat-out rejection. Nothing’s ever perfect. For most clients, telling you they’re satisfied with their current contractor is […]
Objection: I Need to Think About it It’s the ultimate non-decision decision. Customer: “Well… It’s very interesting. We’ll need to consider it.” It’s all about timing. Meet the objection head-on. Push the decision. Call out the objector. Be specific. Focus on details. If you judge that the objection is being raised because the decision maker […]
Objection: NO! Customer: (Objections throughout the discussion) “It’s too expensive.” “We’ve never done it before.” “We are fine the way we are.” Customer: “I want to thank you for coming in here today. You’ve done an impressive job, and I know we’ve put you through the wringer. I appreciate what you’re offering, but I must […]
Preserving Company Culture Amid Growth Aligning Operations with Customer Perception In the pursuit of sustainable growth, maintaining company culture while aligning internal operations with external customer perceptions emerges as a critical challenge. Let’s explore ways you can preserve your organizational culture as you grow. Core Values and Leadership Central to this approach is the pivotal […]
Objection: You Haven’t Been Honest With Me Respect the other person. Lying diminishes trust. At some point, you may have not provided facts, even if it’s unintentional. Never lie to try to gain an advantage over the client. If you’re caught in a fib, have enough respect for the Client to admit it and work […]
Objection: Need to Compare Prices with Competitor The presentation is completed. It went well. Very well. You are ready to close. Then, the following conversation occurs: Salesperson: “Is there anything else you want to ask?” Customer: (the client taps a pencil against a yellow pad. Glances down through the notes and taps again and shakes […]
Objection: You Cannot Get a Tech On-Site When We Need It Speeding up service levels (4 hours, that evening, same day, next day, two days) may be achievable. There may be a cost associated with expedited service. The question is, is that really what the client wants? And are they willing to give up more […]
Qualifying Your Customer…. When you hear the word qualify, do you feel overwhelmed? Questions such as, “Was that lead qualified?” are asked with every prospective job. So, we ask the qualifier if the qualifying for the qualifications were correctly qualified – huh? Qualifying boils down to asking simple questions to understand the need of […]
