Social Media Tips for Roofers: Timing, Content, & Ads In today’s digital landscape, having a robust social media presence is essential for roofing contractors looking to connect with potential clients. Knowing when to post, what content to share, and whether to invest in paid advertising can significantly impact your engagement and lead generation. Best […]
The Art of Holiday Gifting: Building Bonds with Your Clients As the holiday season approaches, many businesses take the time to reflect on the year and express gratitude to their clients. For commercial roofing companies, this is an excellent opportunity to strengthen relationships with large customers through thoughtful gestures. But is it worth the effort? […]
Essential Tips to Prepare for a Roofing Trade Show Trade shows present an unparalleled opportunity for commercial roofing companies to elevate their brand, connect with potential clients, and learn about industry innovations. Whether you’re exhibiting or attending, thorough preparation is crucial for maximizing your impact. In this guide, we’ll cover tips for exhibitors, attendees, and […]
Scaling Up: A Contractor’s Guide to Service Growth In the world of commercial roofing, scaling a service division is often the key to long-term growth and profitability. But what does scaling really mean, and how can roofing contractors achieve it without causing chaos in other areas of their business? What Does Scaling Mean in […]
Unlocking Opportunities for Contractors on LinkedIn, Facebook, and Instagram In the fast-paced world of commercial roofing, networking is essential for securing long-term clients and growing your business. While traditional methods like cold calling or in-person visits once dominated the field, platforms like LinkedIn, Facebook, and Instagram have redefined how roofing contractors connect with potential […]
The Potential Risks and Benefits of AI in the Roofing Industry Artificial Intelligence (AI) is rapidly transforming industries, and roofing is no exception. While the roofing sector has traditionally been slow to adopt cutting-edge technologies, the integration of AI is becoming increasingly inevitable. As AI continues to evolve, roofing contractors will need to understand both […]
The Power of Data in Transforming Commercial Roofing Service Operations In today’s competitive roofing industry, data has become one of the most valuable tools for commercial roofing contractors looking to scale their service operations. From tracking roof conditions to optimizing workflows, data offers roofing companies a way to drive efficiency, reduce costs, and improve customer […]
The Value of Drones in the Roofing Industry In the roofing industry, staying competitive requires adopting the latest technology, and drones have emerged as a game-changer. While drones were once seen as expensive tools used for aerial footage, today they are critical for improving safety, efficiency, and accuracy in roofing projects. Enhanced Roof Inspections […]
10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider: 1. Leverage Existing […]
Labor Utilization and Service Labor utilization is the total field hours worked divided by the total hours billed. This percentage should be above 90% consistently. This means that 10% of the hours you paid were non-billable and conversely 90% of the hours paid were billable to customers. Unbilled hours arise from warranty calls, call […]
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