drone

The Value of Drones in the Roofing Industry

The Value of Drones in the Roofing Industry  In the roofing industry, staying competitive requires adopting the latest technology, and drones have emerged as a game-changer. While drones were once seen as expensive tools used for aerial footage, today they are critical for improving safety, efficiency, and accuracy in roofing projects.   Enhanced Roof Inspections […]

Leads

10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company

10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company  Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider:   1. Leverage Existing […]

trust

Earning Property Managers’ Trust in the Commercial Roofing Industry

Earning Property Managers’ Trust in the Commercial Roofing Industry  Earning the trust of property managers is crucial for building long-lasting relationships and securing business. Property managers oversee substantial investments and require reliable partners to maintain and improve their properties. Trust is not just a nice-to-have; it’s a necessity. Here’s how commercial roofing companies can earn […]

brand

Branding Efforts for Contractors: Building Recognition and Trust

Branding Efforts for Contractors: Building Recognition and Trust Branding plays a crucial role in how contractors are perceived and trusted within their communities and industries.  This overview explores key strategies and practices for effective branding: 1. Truck Wraps and Physical Presence Branding efforts often start with visually impactful elements like truck wraps. These serve as […]

lead track

Lead Tracking for Contractors: Key Strategies for Success 

Lead Tracking for Contractors: Key Strategies for Success  Lead generation is crucial for contractors looking to grow their business and ensure a steady stream of projects. Here are some essential strategies to determine the effectiveness of your lead generation efforts: Measuring Leads Understanding where your leads come from is the foundation of effective lead generation. […]

communication

Communication in the Roofing Industry: Is Telemarketing Still Relevant?

Communication in the Roofing Industry: Is Telemarketing Still Relevant? In today’s rapidly changing world, the way roofing businesses communicate with their customers is constantly evolving. Traditional methods like telemarketing are being questioned as new technologies and preferences emerge. So, is telemarketing dead? The answer largely depends on your customer base and their communication preferences. Understanding […]

leads

Leveraging Roofing Software for Effective Lead Tracking

Leveraging Roofing Software for Effective Lead Tracking Roofing software plays a pivotal role in lead tracking efforts for contractors. By integrating advanced tools and systems, contractors can streamline their processes, ensuring no lead falls through the cracks. Here’s how roofing software can significantly improve lead tracking: Centralized Lead Management Roofing software provides a centralized platform […]

proactive

Managing Client Expectations in Roofing Service

Managing Client Expectations in Roofing Service Managing client expectations is pivotal in the roofing service industry. It ensures transparency, builds trust, and enhances overall customer satisfaction. To manage your client’s expectations, here’s a few best practices:   Setting Clear Timelines Establishing clear timelines, such as a 72-hour response for leak calls and a two-week turnaround […]

persistence

Objection: We Are Happy with Our Current Contractor

Objection:  We Are Happy with Our Current Contractor Customer: “I’m sorry you’ve wasted your time.  We’re very happy with our current contractor.”      It’s never easy to find a silver lining when you run into such a flat-out rejection.  Nothing’s ever perfect.  For most clients, telling you they’re satisfied with their current contractor is […]

Timing

Objection: I Need to Think About it

Objection:  I Need to Think About it It’s the ultimate non-decision decision.   Customer: “Well… It’s very interesting.  We’ll need to consider it.” It’s all about timing.  Meet the objection head-on.  Push the decision.   Call out the objector.   Be specific.  Focus on details.  If you judge that the objection is being raised because the decision maker […]

NO

Objection:  NO! 

Objection:  NO!  Customer:  (Objections throughout the discussion) “It’s too expensive.”  “We’ve never done it before.”  “We are fine the way we are.” Customer: “I want to thank you for coming in here today.  You’ve done an impressive job, and I know we’ve put you through the wringer.  I appreciate what you’re offering, but I must […]

culture

Preserving Company Culture Amid Growth

Preserving Company Culture Amid Growth Aligning Operations with Customer Perception  In the pursuit of sustainable growth, maintaining company culture while aligning internal operations with external customer perceptions emerges as a critical challenge. Let’s explore ways you can preserve your organizational culture as you grow. Core Values and Leadership Central to this approach is the pivotal […]

truth or lie

Objection:  You Haven’t Been Honest With Me

Objection:  You Haven’t Been Honest With Me Respect the other person.  Lying diminishes trust.  At some point, you may have not provided facts, even if it’s unintentional.   Never lie to try to gain an advantage over the client.  If you’re caught in a fib, have enough respect for the Client to admit it and work […]

listening to presentation

Objection: Need to Compare Prices with Competitor

Objection:  Need to Compare Prices with Competitor The presentation is completed.  It went well.  Very well.  You are ready to close.  Then, the following conversation occurs: Salesperson: “Is there anything else you want to ask?” Customer: (the client taps a pencil against a yellow pad.  Glances down through the notes and taps again and shakes […]

Qualify customer

Qualifying Your Customer

Qualifying Your Customer….  When you hear the word qualify, do you feel overwhelmed?   Questions such as, “Was that lead qualified?” are asked with every prospective job.  So, we ask the qualifier if the qualifying for the qualifications were correctly qualified – huh?    Qualifying boils down to asking simple questions to understand the need of […]

Roof Maintenance

Roof Management – It Works!

Roof Management – It Works! Roof Management moves customers from “leak management” to “asset management”, which results in considerable savings for the customer.  Roof Management is a proactive approach to managing roofing assets for client portfolios of properties.   Roof management is a program and a strategy that includes all the services provided by your […]

Price Objection

Objection: Price

Clients have needs because they have problems that must be solved.  Not all these needs are equal.  Some are more important than others.  When you first meet clients, you need to spend some time deciding what their needs are.  Start by working on the big problems first and then gradually ascend to the smaller less […]

We have more to offer

Selling More than Price

Selling More than Price Have you ever been low bid and didn’t get the job?  It doesn’t seem right. How did it happen?  What can you do to avoid that in the future?  Bidding more and more jobs will not guarantee a steady flow of profitable work in today’s competitive market. When a client doesn’t […]