Building a Data-Driven Sales Strategy in Roofing For roofing companies, creating a data-driven sales strategy can be a powerful way to increase efficiency, target valuable clients, and grow revenue. Data insights allow contractors to make informed decisions about which leads to pursue, how to structure proposals, and how to tailor offerings to client needs. Here’s […]
Maximizing Lead Generation Using LinkedIn In today’s competitive roofing industry, finding new clients and leads can be a challenge. Traditionally, roofing contractors would canvass neighborhoods, make cold calls, or rely on word-of-mouth to generate business. However, with the rise of digital networking platforms like LinkedIn, these methods are becoming outdated. LinkedIn, the largest professional network […]
The Power of Data in Transforming Commercial Roofing Service Operations In today’s competitive roofing industry, data has become one of the most valuable tools for commercial roofing contractors looking to scale their service operations. From tracking roof conditions to optimizing workflows, data offers roofing companies a way to drive efficiency, reduce costs, and improve customer […]
10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider: 1. Leverage Existing […]
Lead Tracking for Contractors: Key Strategies for Success Lead generation is crucial for contractors looking to grow their business and ensure a steady stream of projects. Here are some essential strategies to determine the effectiveness of your lead generation efforts: Measuring Leads Understanding where your leads come from is the foundation of effective lead generation. […]
Leveraging Roofing Software for Effective Lead Tracking Roofing software plays a pivotal role in lead tracking efforts for contractors. By integrating advanced tools and systems, contractors can streamline their processes, ensuring no lead falls through the cracks. Here’s how roofing software can significantly improve lead tracking: Centralized Lead Management Roofing software provides a centralized platform […]
Objection: We Are Happy with Our Current Contractor Customer: “I’m sorry you’ve wasted your time. We’re very happy with our current contractor.” It’s never easy to find a silver lining when you run into such a flat-out rejection. Nothing’s ever perfect. For most clients, telling you they’re satisfied with their current contractor is […]
Objection: I Need to Think About it It’s the ultimate non-decision decision. Customer: “Well… It’s very interesting. We’ll need to consider it.” It’s all about timing. Meet the objection head-on. Push the decision. Call out the objector. Be specific. Focus on details. If you judge that the objection is being raised because the decision maker […]
Objection: NO! Customer: (Objections throughout the discussion) “It’s too expensive.” “We’ve never done it before.” “We are fine the way we are.” Customer: “I want to thank you for coming in here today. You’ve done an impressive job, and I know we’ve put you through the wringer. I appreciate what you’re offering, but I must […]
Objection: You Cannot Get a Tech On-Site When We Need It Speeding up service levels (4 hours, that evening, same day, next day, two days) may be achievable. There may be a cost associated with expedited service. The question is, is that really what the client wants? And are they willing to give up more […]
Qualifying Your Customer…. When you hear the word qualify, do you feel overwhelmed? Questions such as, “Was that lead qualified?” are asked with every prospective job. So, we ask the qualifier if the qualifying for the qualifications were correctly qualified – huh? Qualifying boils down to asking simple questions to understand the need of […]
Clients have needs because they have problems that must be solved. Not all these needs are equal. Some are more important than others. When you first meet clients, you need to spend some time deciding what their needs are. Start by working on the big problems first and then gradually ascend to the smaller less […]
Selling More than Price Have you ever been low bid and didn’t get the job? It doesn’t seem right. How did it happen? What can you do to avoid that in the future? Bidding more and more jobs will not guarantee a steady flow of profitable work in today’s competitive market. When a client doesn’t […]
Selling Skills – How to Open a Call When it is time to make a sales call, what is the best way to begin? Some techniques to open a call are the following: Open Probes Purpose Statements General Benefit Statements Open Probes: Open probes are particularly useful in situations where you feel the customer will […]
Selling Tips – Enthusiastic Attitude There is no substitute for enthusiasm. When the members of a team are enthusiastic, the whole team becomes highly energized. And that energy produces power. Have you ever noticed the difference passion makes? How many dispassionate successes have you met? How many high achievers lack enthusiasm? How many great leaders […]
Stop Complaining “How’s business?” one attendee asked another at a networking event. “This (fill in the blank – weather, economy, regulation, manufacturer inventory, flu) is killing us. We’ve got projects delayed right and left and trying to get prospects to close anything isn’t happening — things need to turn around fast.” The person […]
Upsell Effectively How many times have your ordered fries just because the server asked, “would you like fries with it?” How about asking your client if they would like: Gutters with that, along with some downspouts? Skylight Protective covers with that? Roof Hatch Safety Rail with that? Preventive Maintenance with that? Client Portal access with […]
About Overselling In the movie, Jerry Maguire, TomCruise reaches an epiphany which he must share with Renee’ Zellweger. After his LONG spiel Renee’ interrupts him saying, “Shut up. Just shut up….You had me at hello. You had me at hello.” Do you know when to shut up? How often do you oversell? Can you read […]
Buyers Insights Can Lead to Sales – 8 Salesperson’s traits that help you close or lose a sale Buyers make purchasing decisions of a product or service based upon a salesperson’s traits. The following is a summary salespersons traits: Honesty – Truth always and at all costs. Be credible. If an expedient lie is told, […]
Selling Skills – Closing When you close, the first step is to summarize those benefits the customer accepted during the call. In other words, you will summarize ONLY those benefits that the customer agreed were important. Summarizing accepted benefits can be of great value because it considers the listening ability of your customer. Most people […]
