Roofing Contractor Growth Through Changing the Discussion Change the discussion from leak repairs to roof management for growth. Convince Customers to Spend More now to be Happy Later…. It’s easy to focus on the minimum a customer must have – because of sensitivity to price. We know the customer is thinking about price, so we […]
Tips for Excellent Customer Service Define what extraordinary really means…. Knowing what exceptional service entails is essential to establishing the procedures and the mindset with which to achieve it. What does extraordinary mean to you? Keeping appointments…saying please and thank you…. a clean shiny truck…. uniformed service crews…. Ask if you’re not sure…. If you […]
Develop a Clear Message for Roofing Contractor Growth Q: “What’s your secret to being a top seller?” A: “Great customers”, she responded. Q: “How do you get great customers?” A: “Phenomenal customer service”, she replied. Q: “How do you provide phenomenal customer service?” A: “Listening”. Q: “What are you listening for?” A: “Their specific needs.” […]
The key to growing a roofing company is a mindset change and not necessarily an infrastructure change. Instead of managing the work – manage the account. Each Client, each portfolio, each site, each phone call, each report, each proposal, each contract, each invoice is important. Taking the time to develop a relationship and exceed the […]
Managing and Protecting Your Brand Your brand is your reputation. Each one of your team members has an impact on your brand. What you do and don’t do each day impacts how you are depicted in the marketplace. How do you protect your image? • Display a consistent look – Logos on trucks, team members, […]
Prospect Personality – When Your Prospect Buys There are 4 types of Buying Personalities. You may have one or all 4 depending on the product. Price, availability, use, and other factors impact the personality of the buyer for a particular purchase. Understanding the prospects’ personality is important to developing a sales plan, tactics and presentation […]
Roof Asset Management Clients want their vendors to provide field services with prompt response times, quality work, creative solutions to problems and excellent communication. Customers want efficient ways to send and receive information – often paperless and in real time. It is not enough to inspect the roof, make recommendations and perform the maintenance repairs. […]
Building Your Brand Everyone wants a great brand. How do you build a better brand? A brand consists of recognition of reputation in a market. How do you build your reputation? Quality of product Availability of product Ease of doing business Friendliness and helpfulness of everyone who interacts with the Customer. Continuous improvement The best […]
Benefits of Preventive Maintenance for a Roofing Contractor and Their Customers The vision of a successful Roofing Service Department is to have the ability to consistently meet and manage Client expectations on emergency leak requests, small scope repairs, and Preventive Maintenance programs. Roofing software assists in keeping you organized and efficient. Preventive Maintenance programs […]
The Extra Mile and Competitive Edge Have you ever heard the phrase, “they went the extra mile”? The extra mile is an action or an expression that sparks a “WOW!” in the mind of a customer or a co-worker. It is an unexpected deed. But before an extra mile is ever walked, it must be […]
