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Long-term strategy for roofing contractors
Service

Why Service Divisions Are the Future of Commercial Roofing

The commercial roofing industry is evolving, and one of the biggest shifts in recent years has been the growing importance of service divisions. Traditionally, roofing ...
Simplifying CRM selection for roofing contractors
Business

Simplifying CRM Selection for Your Roofing Business

In the fast-paced commercial roofing industry, where schedules are packed and margins depend on efficiency, having the right tools is essential. A customer relationship management ...
Defining a target market for a commercial roofing niche
Business

Turning a Target Market into a Thriving Niche

Not every roofing contractor starts with a clear niche. Many begin by taking on any work available, but as your business evolves, identifying a niche ...
Client loyalty drivers in roofing sales and account management
Business

Building Client Loyalty with Strategic Sales and Account Management

For roofing contractors, structuring sales and account management with a strategic focus can transform customer relationships and business growth. Whether expanding client portfolios, introducing account-focused ...
Starting the technology adoption journey for roofing contractors
Technology

The Business Journey: A Guide to Technology Adoption in Roofing

Implementing technology in a commercial roofing business isn’t just about finding the latest tools. It’s about aligning software with your operations, team, and growth goals. ...
Step-by-step process for building a roofing service division
Service

Building a High-Impact Service Unit in Your Roofing Business

In the roofing industry, adding a dedicated service unit is a strategic move with the potential to boost revenue, expand customer relationships, and improve client ...
Aligning roofing sales and account management teams
Selling Skills

The Key to Optimizing Sales Roles

In the competitive world of commercial roofing, defining clear roles for your team is crucial for sustainable growth. Two vital positions—sales representatives and account managers—serve ...
key steps
Business

Adding a Service Unit in Your Roofing Business: Key Steps and Strategies

Expanding a roofing business to include a dedicated service unit can be a transformative step, but it requires a thoughtful approach. Whether you’re an established ...
referrals
Business

Building a Strong Referral Network

A referral network is one of the most valuable assets a roofing contractor can build. For commercial roofing, where decision-makers often rely on trusted recommendations, ...
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