The Value of Drones in the Roofing Industry In the roofing industry, staying competitive requires adopting the latest technology, and drones have emerged as a game-changer. While drones were once seen as expensive tools used for aerial footage, today they are critical for improving safety, efficiency, and accuracy in roofing projects. Enhanced Roof Inspections […]
10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider: 1. Leverage Existing […]
Labor Utilization and Service Labor utilization is the total field hours worked divided by the total hours billed. This percentage should be above 90% consistently. This means that 10% of the hours you paid were non-billable and conversely 90% of the hours paid were billable to customers. Unbilled hours arise from warranty calls, call […]
Timely Invoicing: The Key to Success in the Fast-Paced Roofing Industry In the fast-paced world of roofing, timely invoicing isn’t just a goal—it’s a critical component of operational success. Efficient workflow management plays a pivotal role in ensuring invoices are sent promptly and accurately, which not only enhances cash flow but also strengthens client relationships. […]
Earning Property Managers’ Trust in the Commercial Roofing Industry Earning the trust of property managers is crucial for building long-lasting relationships and securing business. Property managers oversee substantial investments and require reliable partners to maintain and improve their properties. Trust is not just a nice-to-have; it’s a necessity. Here’s how commercial roofing companies can earn […]
Communication in the Roofing Industry: Is Telemarketing Still Relevant? In today’s rapidly changing world, the way roofing businesses communicate with their customers is constantly evolving. Traditional methods like telemarketing are being questioned as new technologies and preferences emerge. So, is telemarketing dead? The answer largely depends on your customer base and their communication preferences. Understanding […]
How to Pick the Right CRM for Your Roofing Business Choosing the right CRM (Customer Relationship Management) system is one of the top initiatives for Roofing Contractors this year, but where do you start? With the right Roofing CRM, you can manage a more efficient schedule, sales opportunities and deliverables, enhance customer relationships, […]
Managing Client Expectations in Roofing Service Managing client expectations is pivotal in the roofing service industry. It ensures transparency, builds trust, and enhances overall customer satisfaction. To manage your client’s expectations, here’s a few best practices: Setting Clear Timelines Establishing clear timelines, such as a 72-hour response for leak calls and a two-week turnaround […]
Objection: We Are Happy with Our Current Contractor Customer: “I’m sorry you’ve wasted your time. We’re very happy with our current contractor.” It’s never easy to find a silver lining when you run into such a flat-out rejection. Nothing’s ever perfect. For most clients, telling you they’re satisfied with their current contractor is […]
Objection: I Need to Think About it It’s the ultimate non-decision decision. Customer: “Well… It’s very interesting. We’ll need to consider it.” It’s all about timing. Meet the objection head-on. Push the decision. Call out the objector. Be specific. Focus on details. If you judge that the objection is being raised because the decision maker […]
Objection: You Haven’t Been Honest With Me Respect the other person. Lying diminishes trust. At some point, you may have not provided facts, even if it’s unintentional. Never lie to try to gain an advantage over the client. If you’re caught in a fib, have enough respect for the Client to admit it and work […]
Objection: Need to Compare Prices with Competitor The presentation is completed. It went well. Very well. You are ready to close. Then, the following conversation occurs: Salesperson: “Is there anything else you want to ask?” Customer: (the client taps a pencil against a yellow pad. Glances down through the notes and taps again and shakes […]
Roof Management – It Works! Roof Management moves customers from “leak management” to “asset management”, which results in considerable savings for the customer. Roof Management is a proactive approach to managing roofing assets for client portfolios of properties. Roof management is a program and a strategy that includes all the services provided by your […]
Selling More than Price Have you ever been low bid and didn’t get the job? It doesn’t seem right. How did it happen? What can you do to avoid that in the future? Bidding more and more jobs will not guarantee a steady flow of profitable work in today’s competitive market. When a client doesn’t […]
Selling Skills – How to Open a Call When it is time to make a sales call, what is the best way to begin? Some techniques to open a call are the following: Open Probes Purpose Statements General Benefit Statements Open Probes: Open probes are particularly useful in situations where you feel the customer will […]
Selling Tips – Enthusiastic Attitude There is no substitute for enthusiasm. When the members of a team are enthusiastic, the whole team becomes highly energized. And that energy produces power. Have you ever noticed the difference passion makes? How many dispassionate successes have you met? How many high achievers lack enthusiasm? How many great leaders […]
Stumbling Blocks on the Road to Success What’s getting in the way? You are…. The stumbling blocks on the road to success are of your own creation. Recognize any of them? Wishing and wanting. Do you have a written list of goals? Those who write down their goals are more likely to achieve them. Get […]
About Overselling In the movie, Jerry Maguire, TomCruise reaches an epiphany which he must share with Renee’ Zellweger. After his LONG spiel Renee’ interrupts him saying, “Shut up. Just shut up….You had me at hello. You had me at hello.” Do you know when to shut up? How often do you oversell? Can you read […]
Recognizing Customer Attitudes A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example: 😁 Acceptance is a customer statement of agreement with or approval of a benefit. “It sounds like you cans save us time/money/resources.” “You’re very convincing. I believe you could help with our budgets. […]
Handling Skepticism or Indifference When a customer questions or doubts that our product will provide the benefit, we say it will, you make a proof statement. You make a proof statement by citing a proof source. A proof source is any reference or piece of information that proves the benefit in question. Below is a […]
