proactive

Managing Client Expectations in Roofing Service

Managing Client Expectations in Roofing Service Managing client expectations is pivotal in the roofing service industry. It ensures transparency, builds trust, and enhances overall customer satisfaction. To manage your client’s expectations, here’s a few best practices:   Setting Clear Timelines Establishing clear timelines, such as a 72-hour response for leak calls and a two-week turnaround […]

persistence

Objection: We Are Happy with Our Current Contractor

Objection:  We Are Happy with Our Current Contractor Customer: “I’m sorry you’ve wasted your time.  We’re very happy with our current contractor.”      It’s never easy to find a silver lining when you run into such a flat-out rejection.  Nothing’s ever perfect.  For most clients, telling you they’re satisfied with their current contractor is […]

NO

Objection:  NO! 

Objection:  NO!  Customer:  (Objections throughout the discussion) “It’s too expensive.”  “We’ve never done it before.”  “We are fine the way we are.” Customer: “I want to thank you for coming in here today.  You’ve done an impressive job, and I know we’ve put you through the wringer.  I appreciate what you’re offering, but I must […]

culture

Preserving Company Culture Amid Growth

Preserving Company Culture Amid Growth Aligning Operations with Customer Perception  In the pursuit of sustainable growth, maintaining company culture while aligning internal operations with external customer perceptions emerges as a critical challenge. Let’s explore ways you can preserve your organizational culture as you grow. Core Values and Leadership Central to this approach is the pivotal […]

Qualify customer

Qualifying Your Customer

Qualifying Your Customer….  When you hear the word qualify, do you feel overwhelmed?   Questions such as, “Was that lead qualified?” are asked with every prospective job.  So, we ask the qualifier if the qualifying for the qualifications were correctly qualified – huh?    Qualifying boils down to asking simple questions to understand the need of […]

Price Objection

Objection: Price

Clients have needs because they have problems that must be solved.  Not all these needs are equal.  Some are more important than others.  When you first meet clients, you need to spend some time deciding what their needs are.  Start by working on the big problems first and then gradually ascend to the smaller less […]

We have more to offer

Selling More than Price

Selling More than Price Have you ever been low bid and didn’t get the job?  It doesn’t seem right. How did it happen?  What can you do to avoid that in the future?  Bidding more and more jobs will not guarantee a steady flow of profitable work in today’s competitive market. When a client doesn’t […]

phone call opening

Selling Skills – How to Open a Call

Selling Skills – How to Open a Call When it is time to make a sales call, what is the best way to begin?  Some techniques to open a call are the following: Open Probes Purpose Statements General Benefit Statements Open Probes:  Open probes are particularly useful in situations where you feel the customer will […]

positive thinking

Stop Complaining

Stop Complaining “How’s business?” one attendee asked another at a networking event.    “This (fill in the blank – weather, economy, regulation, manufacturer inventory, flu) is killing us. We’ve got projects delayed right and left and trying to get prospects to close anything isn’t happening — things need to turn around fast.”    The person […]

handling objection roofing skills sales

Handling Objection

Handling Objection Customer objections usually fall into two main categories: Misunderstandings about our product or service due to a lack of information. Drawbacks of our product or service, which exist whenever we are unable to directly satisfy the customer’s dislike or dissatisfaction with our product or service.   Misunderstanding Drawback The customer objects to using […]

roofing blog sales tips - emotions

Recognizing Customer Attitudes

Recognizing Customer Attitudes A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example:  😁 Acceptance is a customer statement of agreement with or approval of a benefit.   “It sounds like you cans save us time/money/resources.” “You’re very convincing.  I believe you could help with our budgets.     […]

questions

Handling Skepticism or Indifference

Handling Skepticism or Indifference When a customer questions or doubts that our product will provide the benefit, we say it will, you make a proof statement.  You make a proof statement by citing a proof source.  A proof source is any reference or piece of information that proves the benefit in question.  Below is a […]

Roofing selling skills

Selling Skills – How to Support

SELLING SKILLS: How to Support When you support, you acknowledge the customer’s need and introduce the appropriate benefit(s) that will satisfy the need. The first step of a support statement is to acknowledge the customer’s need.  When you acknowledge, you are showing the customer that you consider the need to be important.  You do this […]

Skylight

Top 4: Sustainable Products that a Roofing Contractor Can Implement NOW!

Top 4:  Sustainable Products that a Roofing Contractor Can Implement NOW! Sustainable Products provide environmental, social and economic benefits while protecting public health and the environment.   Performance:  These products are based upon a planned event and planned services.     Features:   The Client may receive government incentives to install product/use product. The Client may be required […]

commercial rooftop

Top 8 – Roofing Industry Specialty Products

Top 8 – Roofing Industry Specialty Products These products are created based upon OSHA requirements, Tenant requests, and “Add-Ons” (upsells for quoted services). Performance:  These products are based upon a planned event and planned services.   Features:  Different features are attributed to each product. Reliability:  Scheduled work.  Reliable due to the standardization of the products. Conformance:  […]