Handling Objection

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Handling Objection Customer objections usually fall into two main categories: Misunderstandings about our product or service due to a lack of information. Drawbacks of our product or service, which exist whenever we are unable to directly satisfy the customer’s dislike or dissatisfaction with our product or service.   Misunderstanding Drawback The customer objects to using […]

Recognizing Customer Attitudes

roofing blog sales tips - emotions

Recognizing Customer Attitudes A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example:  😁 Acceptance is a customer statement of agreement with or approval of a benefit.   “It sounds like you cans save us time/money/resources.” “You’re very convincing.  I believe you could help with our budgets.     […]

Handling Skepticism or Indifference

questions

Handling Skepticism or Indifference When a customer questions or doubts that our product will provide the benefit, we say it will, you make a proof statement.  You make a proof statement by citing a proof source.  A proof source is any reference or piece of information that proves the benefit in question.  Below is a […]

Selling Skills – How to Support

Roofing selling skills

SELLING SKILLS: How to Support When you support, you acknowledge the customer’s need and introduce the appropriate benefit(s) that will satisfy the need. The first step of a support statement is to acknowledge the customer’s need.  When you acknowledge, you are showing the customer that you consider the need to be important.  You do this […]

Why Nobody Calls You Back

Why Nobody Calls You Back Calling someone you don’t know is difficult. If you’re like most people, you agonize over what to say for an eternity before you finally pick up the phone. Then, instead of getting a human being on the line, you end up having to leave a voicemail message. And nobody calls […]

Roof Inspections and Formal Roof Care Programs

Roof inspection ipad

Roof Inspections and Formal Roof Care Programs A formal roof care program assists a roofing contractor with keeping client relationships.  Through roof care programs, a company will offer life cycle care of roofing and building assets so those assets provide service for their intended design life. Roof Management moves customers from “leak management” to “asset […]

Top 4: Sustainable Products that a Roofing Contractor Can Implement NOW!

Skylight

Top 4:  Sustainable Products that a Roofing Contractor Can Implement NOW! Sustainable Products provide environmental, social and economic benefits while protecting public health and the environment.   Performance:  These products are based upon a planned event and planned services.     Features:   The Client may receive government incentives to install product/use product. The Client may be required […]

Top 5 Professional Services to be Offered by a Roofing Contractor

Top 5 Professional Services to be Offered by a Roofing Contractor Clients buy and sell properties or begin managing a new property. During times of transition, data of roof conditions are required to assess the value of their assets. Clients need to have access to their roof data where and when they want it to […]

Top 8 – Roofing Industry Specialty Products

commercial rooftop

Top 8 – Roofing Industry Specialty Products These products are created based upon OSHA requirements, Tenant requests, and “Add-Ons” (upsells for quoted services). Performance:  These products are based upon a planned event and planned services.   Features:  Different features are attributed to each product. Reliability:  Scheduled work.  Reliable due to the standardization of the products. Conformance:  […]

Top 7 On-Demand Products for the Roofing Industry to Grow Your Business

top 7 roofing

Top 7 On-Demand Products for the Roofing Industry to Grow Your Business Your client has un-planned service at a facility.  The client has a current problem that needs to be addressed quickly. Performance:  These products are based upon a current need.  The service is required now to fix a problem.  These products all require quick […]

Top 3: Preventive Maintenance Products for the Roofing Industry

ipad roof inspection

Top 3: Preventive Maintenance Products for the Roofing Industry Preventive Maintenance Products are used for regular inspection and maintenance of one roof or a portfolio of roofs for a client.   1.Preventive Maintenance & Inspection Program – Designed as a preventive maintenance program.  The frequency of site visits is negotiated.  This program is an inspection only […]

Did You Say What I Thought You Said? 7 Keys to Good Communication

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Did You Say What I Thought You Said? 7 Keys to Good Communication Communication is a key ingredient to working together effectively. Communication is not easy; talking is easy. Communication requires that we listen and speak skillfully, so our message is understood. In our business, we interact with all sorts of people. Some people maybe […]

Top 10 on Managing Email

Email tips

Top 10 on Managing Email “Please read the attached email about the email I sent yesterday in reference to flooding the system with too many unnecessary emails. Please forward to your entire staff. “ Some of our email requires us to take action, and some is for information only. How can we make email more […]

Reducing Verbal Clutter with 4 Key Steps

Cup with Message

Reducing Verbal Clutter with 4 Key Steps Join the conversation on Zoom, listen to a reality talk show, or talk to someone on the phone. In these various places, listen for the “you knows”, “likes”, and “ums”.  You may be saying “you know” at the beginning and end of every phrase and you don’t even […]

Exceptional Service

Roofing customer service

Tips for Excellent Customer Service Define what extraordinary really means…. Knowing what exceptional service entails is essential to establishing the procedures and the mindset with which to achieve it.  What does extraordinary mean to you?  Keeping appointments…saying please and thank you…. a clean shiny truck…. uniformed service crews…. Ask if you’re not sure…. If you […]