Unlocking Opportunities for Contractors on LinkedIn, Facebook, and Instagram In the fast-paced world of commercial roofing, networking is essential for securing long-term clients and growing your business. While traditional methods like cold calling or in-person visits once dominated the field, platforms like LinkedIn, Facebook, and Instagram have redefined how roofing contractors connect with potential […]
The Potential Risks and Benefits of AI in the Roofing Industry Artificial Intelligence (AI) is rapidly transforming industries, and roofing is no exception. While the roofing sector has traditionally been slow to adopt cutting-edge technologies, the integration of AI is becoming increasingly inevitable. As AI continues to evolve, roofing contractors will need to understand both […]
The Power of Data in Transforming Commercial Roofing Service Operations In today’s competitive roofing industry, data has become one of the most valuable tools for commercial roofing contractors looking to scale their service operations. From tracking roof conditions to optimizing workflows, data offers roofing companies a way to drive efficiency, reduce costs, and improve customer […]
10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider: 1. Leverage Existing […]
Labor Utilization and Service Labor utilization is the total field hours worked divided by the total hours billed. This percentage should be above 90% consistently. This means that 10% of the hours you paid were non-billable and conversely 90% of the hours paid were billable to customers. Unbilled hours arise from warranty calls, call […]
Earning Property Managers’ Trust in the Commercial Roofing Industry Earning the trust of property managers is crucial for building long-lasting relationships and securing business. Property managers oversee substantial investments and require reliable partners to maintain and improve their properties. Trust is not just a nice-to-have; it’s a necessity. Here’s how commercial roofing companies can earn […]
Communication in the Roofing Industry: Is Telemarketing Still Relevant? In today’s rapidly changing world, the way roofing businesses communicate with their customers is constantly evolving. Traditional methods like telemarketing are being questioned as new technologies and preferences emerge. So, is telemarketing dead? The answer largely depends on your customer base and their communication preferences. Understanding […]
How to Pick the Right CRM for Your Roofing Business Choosing the right CRM (Customer Relationship Management) system is one of the top initiatives for Roofing Contractors this year, but where do you start? With the right Roofing CRM, you can manage a more efficient schedule, sales opportunities and deliverables, enhance customer relationships, […]
Leveraging Roofing Software for Effective Lead Tracking Roofing software plays a pivotal role in lead tracking efforts for contractors. By integrating advanced tools and systems, contractors can streamline their processes, ensuring no lead falls through the cracks. Here’s how roofing software can significantly improve lead tracking: Centralized Lead Management Roofing software provides a centralized platform […]
Objection: We Are Happy with Our Current Contractor Customer: “I’m sorry you’ve wasted your time. We’re very happy with our current contractor.” It’s never easy to find a silver lining when you run into such a flat-out rejection. Nothing’s ever perfect. For most clients, telling you they’re satisfied with their current contractor is […]
Objection: I Need to Think About it It’s the ultimate non-decision decision. Customer: “Well… It’s very interesting. We’ll need to consider it.” It’s all about timing. Meet the objection head-on. Push the decision. Call out the objector. Be specific. Focus on details. If you judge that the objection is being raised because the decision maker […]
Objection: NO! Customer: (Objections throughout the discussion) “It’s too expensive.” “We’ve never done it before.” “We are fine the way we are.” Customer: “I want to thank you for coming in here today. You’ve done an impressive job, and I know we’ve put you through the wringer. I appreciate what you’re offering, but I must […]
Preserving Company Culture Amid Growth Aligning Operations with Customer Perception In the pursuit of sustainable growth, maintaining company culture while aligning internal operations with external customer perceptions emerges as a critical challenge. Let’s explore ways you can preserve your organizational culture as you grow. Core Values and Leadership Central to this approach is the pivotal […]
Clients have needs because they have problems that must be solved. Not all these needs are equal. Some are more important than others. When you first meet clients, you need to spend some time deciding what their needs are. Start by working on the big problems first and then gradually ascend to the smaller less […]
Selling More than Price Have you ever been low bid and didn’t get the job? It doesn’t seem right. How did it happen? What can you do to avoid that in the future? Bidding more and more jobs will not guarantee a steady flow of profitable work in today’s competitive market. When a client doesn’t […]
Selling Tips – Enthusiastic Attitude There is no substitute for enthusiasm. When the members of a team are enthusiastic, the whole team becomes highly energized. And that energy produces power. Have you ever noticed the difference passion makes? How many dispassionate successes have you met? How many high achievers lack enthusiasm? How many great leaders […]
Stop Complaining “How’s business?” one attendee asked another at a networking event. “This (fill in the blank – weather, economy, regulation, manufacturer inventory, flu) is killing us. We’ve got projects delayed right and left and trying to get prospects to close anything isn’t happening — things need to turn around fast.” The person […]
Stumbling Blocks on the Road to Success What’s getting in the way? You are…. The stumbling blocks on the road to success are of your own creation. Recognize any of them? Wishing and wanting. Do you have a written list of goals? Those who write down their goals are more likely to achieve them. Get […]
About Overselling In the movie, Jerry Maguire, TomCruise reaches an epiphany which he must share with Renee’ Zellweger. After his LONG spiel Renee’ interrupts him saying, “Shut up. Just shut up….You had me at hello. You had me at hello.” Do you know when to shut up? How often do you oversell? Can you read […]
Handling Objection Customer objections usually fall into two main categories: Misunderstandings about our product or service due to a lack of information. Drawbacks of our product or service, which exist whenever we are unable to directly satisfy the customer’s dislike or dissatisfaction with our product or service. Misunderstanding Drawback The customer objects to using […]
