Timing

Objection: I Need to Think About it

Objection:  I Need to Think About it It’s the ultimate non-decision decision.   Customer: “Well… It’s very interesting.  We’ll need to consider it.” It’s all about timing.  Meet the objection head-on.  Push the decision.   Call out the objector.   Be specific.  Focus on details.  If you judge that the objection is being raised because the decision maker […]

truth or lie

Objection:  You Haven’t Been Honest With Me

Objection:  You Haven’t Been Honest With Me Respect the other person.  Lying diminishes trust.  At some point, you may have not provided facts, even if it’s unintentional.   Never lie to try to gain an advantage over the client.  If you’re caught in a fib, have enough respect for the Client to admit it and work […]

listening to presentation

Objection: Need to Compare Prices with Competitor

Objection:  Need to Compare Prices with Competitor The presentation is completed.  It went well.  Very well.  You are ready to close.  Then, the following conversation occurs: Salesperson: “Is there anything else you want to ask?” Customer: (the client taps a pencil against a yellow pad.  Glances down through the notes and taps again and shakes […]

Roof Maintenance

Roof Management – It Works!

Roof Management – It Works! Roof Management moves customers from “leak management” to “asset management”, which results in considerable savings for the customer.  Roof Management is a proactive approach to managing roofing assets for client portfolios of properties.   Roof management is a program and a strategy that includes all the services provided by your […]

We have more to offer

Selling More than Price

Selling More than Price Have you ever been low bid and didn’t get the job?  It doesn’t seem right. How did it happen?  What can you do to avoid that in the future?  Bidding more and more jobs will not guarantee a steady flow of profitable work in today’s competitive market. When a client doesn’t […]

phone call opening

Selling Skills – How to Open a Call

Selling Skills – How to Open a Call When it is time to make a sales call, what is the best way to begin?  Some techniques to open a call are the following: Open Probes Purpose Statements General Benefit Statements Open Probes:  Open probes are particularly useful in situations where you feel the customer will […]

Positive attitude

Selling Tips – Enthusiastic Attitude

Selling Tips – Enthusiastic Attitude There is no substitute for enthusiasm.  When the members of a team are enthusiastic, the whole team becomes highly energized.  And that energy produces power.   Have you ever noticed the difference passion makes?  How many dispassionate successes have you met?  How many high achievers lack enthusiasm?  How many great leaders […]

the road to success

Stumbling Blocks on the Road to Success

Stumbling Blocks on the Road to Success What’s getting in the way?  You are…. The stumbling blocks on the road to success are of your own creation. Recognize any of them? Wishing and wanting.  Do you have a written list of goals?  Those who write down their goals are more likely to achieve them.  Get […]

Less More Sales Selling Overselling

About Overselling 

About Overselling  In the movie, Jerry Maguire, TomCruise reaches an epiphany which he must share with Renee’ Zellweger. After his LONG spiel Renee’ interrupts him saying, “Shut up. Just shut up….You had me at hello. You had me at hello.” Do you know when to shut up?  How often do you oversell?  Can you read […]

roofing blog sales tips - emotions

Recognizing Customer Attitudes

Recognizing Customer Attitudes A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example:  😁 Acceptance is a customer statement of agreement with or approval of a benefit.   “It sounds like you cans save us time/money/resources.” “You’re very convincing.  I believe you could help with our budgets.     […]

questions

Handling Skepticism or Indifference

Handling Skepticism or Indifference When a customer questions or doubts that our product will provide the benefit, we say it will, you make a proof statement.  You make a proof statement by citing a proof source.  A proof source is any reference or piece of information that proves the benefit in question.  Below is a […]

Selling Skills: Features and Benefits

Selling Skills: Features and Benefits Selling is a process of uncovering and satisfying customer needs.  In order to do an effective job of satisfying customer needs, it’s important to understand the difference between features and benefits. Feature:  A Characteristic of Our Product or Service Benefit:  The Value of a Feature to a Customer Below is […]

Wants and Needs Blog

Selling by Satisfying a Need

Selling Skills:  Selling by Satisfying a Need Selling is a process of uncovering and satisfying customer needs.  When communicating with a Client, we must be able to recognize needs for our product or service. A need is a customer want or desire that can be satisfied by your product or service. The key words that […]

commercial rooftop

Top 8 – Roofing Industry Specialty Products

Top 8 – Roofing Industry Specialty Products These products are created based upon OSHA requirements, Tenant requests, and “Add-Ons” (upsells for quoted services). Performance:  These products are based upon a planned event and planned services.   Features:  Different features are attributed to each product. Reliability:  Scheduled work.  Reliable due to the standardization of the products. Conformance:  […]