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News & practical articles

Handling Skepticism or Indifference
Sales & Marketing GUIDE & INSIGHT

Handling Skepticism or Indifference

Handling skepticism and indifference starts with understanding the customer’s response. If a claim is questioned, offer relevant evidence. If there […]

Selling Skills:  Features and Benefits
Sales & Marketing GUIDE & INSIGHT

Selling Skills: Features and Benefits

Selling is a process of uncovering and satisfying customer needs.  In order to do an effective job of satisfying customer […]

Selling by Satisfying a Need
Sales & Marketing GUIDE & INSIGHT

Selling by Satisfying a Need

Selling is a process of uncovering and satisfying customer needs.  When communicating with a Client, we must be able to […]

Selling Skills – How to Support
Sales & Marketing GUIDE & INSIGHT

Selling Skills – How to Support

When you support, you acknowledge the customer’s need and introduce the appropriate benefit(s) that will satisfy the need. The first […]

Would You Buy from You?
Sales & Marketing GUIDE & INSIGHT

Would You Buy from You?

The Greek philosopher Socrates said: “The life that is unexamined is not worth living”.   Similarly, English historian Thomas Carlyle […]

Why Nobody Calls You Back
Sales & Marketing GUIDE & INSIGHT

Why Nobody Calls You Back

Leaving a roofing sales voicemail can be frustrating when you do not hear back. Before calling again, review the message: […]

How to Connect & Re-Connect
Sales & Marketing GUIDE & INSIGHT

How to Connect & Re-Connect

Client connection skills start with listening To practice client connection skills, first notice habits that interrupt a conversation: 1. We […]

Top 10 on Managing Email
Sales & Marketing GUIDE & INSIGHT

Top 10 on Managing Email

“Please read the attached email about the email I sent yesterday in reference to flooding the system with too many […]

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