Objection: You Cannot Get a Tech On-Site When We Need It Speeding up service levels (4 hours, that evening, same day, next day, two days) may be achievable. There may be a cost associated with expedited service. The question is, is that really what the client wants? And are they willing to give up more […]
Qualifying Your Customer…. When you hear the word qualify, do you feel overwhelmed? Questions such as, “Was that lead qualified?” are asked with every prospective job. So, we ask the qualifier if the qualifying for the qualifications were correctly qualified – huh? Qualifying boils down to asking simple questions to understand the need of […]
Stop Complaining “How’s business?” one attendee asked another at a networking event. “This (fill in the blank – weather, economy, regulation, manufacturer inventory, flu) is killing us. We’ve got projects delayed right and left and trying to get prospects to close anything isn’t happening — things need to turn around fast.” The person […]
About Overselling In the movie, Jerry Maguire, TomCruise reaches an epiphany which he must share with Renee’ Zellweger. After his LONG spiel Renee’ interrupts him saying, “Shut up. Just shut up….You had me at hello. You had me at hello.” Do you know when to shut up? How often do you oversell? Can you read […]
Selling Skills: Probing Probing is the skill of asking questions to gather information and uncover customer needs. There are two types of probes: open and closed. Open probes encourage a customer to respond freely. The key words that will assist in identifying an open probe include: Key Word Example: Who “Who handles this process for […]
Recognizing Customer Attitudes A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example: 😁 Acceptance is a customer statement of agreement with or approval of a benefit. “It sounds like you cans save us time/money/resources.” “You’re very convincing. I believe you could help with our budgets. […]
Handling Skepticism or Indifference When a customer questions or doubts that our product will provide the benefit, we say it will, you make a proof statement. You make a proof statement by citing a proof source. A proof source is any reference or piece of information that proves the benefit in question. Below is a […]
Why Nobody Calls You Back Calling someone you don’t know is difficult. If you’re like most people, you agonize over what to say for an eternity before you finally pick up the phone. Then, instead of getting a human being on the line, you end up having to leave a voicemail message. And nobody calls […]
Top 4: Sustainable Products that a Roofing Contractor Can Implement NOW! Sustainable Products provide environmental, social and economic benefits while protecting public health and the environment. Performance: These products are based upon a planned event and planned services. Features: The Client may receive government incentives to install product/use product. The Client may be required […]
Top 5 Professional Services to be Offered by a Roofing Contractor Clients buy and sell properties or begin managing a new property. During times of transition, data of roof conditions are required to assess the value of their assets. Clients need to have access to their roof data where and when they want it to […]
Top 8 – Roofing Industry Specialty Products These products are created based upon OSHA requirements, Tenant requests, and “Add-Ons” (upsells for quoted services). Performance: These products are based upon a planned event and planned services. Features: Different features are attributed to each product. Reliability: Scheduled work. Reliable due to the standardization of the products. Conformance: […]
Top 10 on Managing Email “Please read the attached email about the email I sent yesterday in reference to flooding the system with too many unnecessary emails. Please forward to your entire staff. “ Some of our email requires us to take action, and some is for information only. How can we make email more […]
Reducing Verbal Clutter with 4 Key Steps Join the conversation on Zoom, listen to a reality talk show, or talk to someone on the phone. In these various places, listen for the “you knows”, “likes”, and “ums”. You may be saying “you know” at the beginning and end of every phrase and you don’t even […]
Tips for Excellent Customer Service Define what extraordinary really means…. Knowing what exceptional service entails is essential to establishing the procedures and the mindset with which to achieve it. What does extraordinary mean to you? Keeping appointments…saying please and thank you…. a clean shiny truck…. uniformed service crews…. Ask if you’re not sure…. If you […]
The key to growing a roofing company is a mindset change and not necessarily an infrastructure change. Instead of managing the work – manage the account. Each Client, each portfolio, each site, each phone call, each report, each proposal, each contract, each invoice is important. Taking the time to develop a relationship and exceed the […]
Managing and Protecting Your Brand Your brand is your reputation. Each one of your team members has an impact on your brand. What you do and don’t do each day impacts how you are depicted in the marketplace. How do you protect your image? • Display a consistent look – Logos on trucks, team members, […]
Prospect Personality – When Your Prospect Buys There are 4 types of Buying Personalities. You may have one or all 4 depending on the product. Price, availability, use, and other factors impact the personality of the buyer for a particular purchase. Understanding the prospects’ personality is important to developing a sales plan, tactics and presentation […]
Roof Asset Management Clients want their vendors to provide field services with prompt response times, quality work, creative solutions to problems and excellent communication. Customers want efficient ways to send and receive information – often paperless and in real time. It is not enough to inspect the roof, make recommendations and perform the maintenance repairs. […]
Building Your Brand Everyone wants a great brand. How do you build a better brand? A brand consists of recognition of reputation in a market. How do you build your reputation? Quality of product Availability of product Ease of doing business Friendliness and helpfulness of everyone who interacts with the Customer. Continuous improvement The best […]
Benefits of Preventive Maintenance for a Roofing Contractor and Their Customers The vision of a successful Roofing Service Department is to have the ability to consistently meet and manage Client expectations on emergency leak requests, small scope repairs, and Preventive Maintenance programs. Roofing software assists in keeping you organized and efficient. Preventive Maintenance programs […]
