Selling Skills – Probing

Probling blog people talking

Selling Skills: Probing Probing is the skill of asking questions to gather information and uncover customer needs.  There are two types of probes:  open and closed.  Open probes encourage a customer to respond freely.  The key words that will assist in identifying an open probe include: Key Word Example: Who “Who handles this process for […]

Recognizing Customer Attitudes

roofing blog sales tips - emotions

Recognizing Customer Attitudes A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example:  😁 Acceptance is a customer statement of agreement with or approval of a benefit.   “It sounds like you cans save us time/money/resources.” “You’re very convincing.  I believe you could help with our budgets.     […]

Handling Skepticism or Indifference

questions

Handling Skepticism or Indifference When a customer questions or doubts that our product will provide the benefit, we say it will, you make a proof statement.  You make a proof statement by citing a proof source.  A proof source is any reference or piece of information that proves the benefit in question.  Below is a […]

Why Nobody Calls You Back

Why Nobody Calls You Back Calling someone you don’t know is difficult. If you’re like most people, you agonize over what to say for an eternity before you finally pick up the phone. Then, instead of getting a human being on the line, you end up having to leave a voicemail message. And nobody calls […]

Top 4: Sustainable Products that a Roofing Contractor Can Implement NOW!

Skylight

Top 4:  Sustainable Products that a Roofing Contractor Can Implement NOW! Sustainable Products provide environmental, social and economic benefits while protecting public health and the environment.   Performance:  These products are based upon a planned event and planned services.     Features:   The Client may receive government incentives to install product/use product. The Client may be required […]

Top 5 Professional Services to be Offered by a Roofing Contractor

Top 5 Professional Services to be Offered by a Roofing Contractor Clients buy and sell properties or begin managing a new property. During times of transition, data of roof conditions are required to assess the value of their assets. Clients need to have access to their roof data where and when they want it to […]

Top 8 – Roofing Industry Specialty Products

commercial rooftop

Top 8 – Roofing Industry Specialty Products These products are created based upon OSHA requirements, Tenant requests, and “Add-Ons” (upsells for quoted services). Performance:  These products are based upon a planned event and planned services.   Features:  Different features are attributed to each product. Reliability:  Scheduled work.  Reliable due to the standardization of the products. Conformance:  […]

Top 10 on Managing Email

Email tips

Top 10 on Managing Email “Please read the attached email about the email I sent yesterday in reference to flooding the system with too many unnecessary emails. Please forward to your entire staff. “ Some of our email requires us to take action, and some is for information only. How can we make email more […]

Reducing Verbal Clutter with 4 Key Steps

Cup with Message

Reducing Verbal Clutter with 4 Key Steps Join the conversation on Zoom, listen to a reality talk show, or talk to someone on the phone. In these various places, listen for the “you knows”, “likes”, and “ums”.  You may be saying “you know” at the beginning and end of every phrase and you don’t even […]

Exceptional Service

Roofing customer service

Tips for Excellent Customer Service Define what extraordinary really means…. Knowing what exceptional service entails is essential to establishing the procedures and the mindset with which to achieve it.  What does extraordinary mean to you?  Keeping appointments…saying please and thank you…. a clean shiny truck…. uniformed service crews…. Ask if you’re not sure…. If you […]

Roofing Contractor Growth Through an Account Management Model

The key to growing a roofing company is a mindset change and not necessarily an infrastructure change.  Instead of managing the work – manage the account.  Each Client, each portfolio, each site, each phone call, each report, each proposal, each contract, each invoice is important.  Taking the time to develop a relationship and exceed the […]

Managing and Protecting Your Brand

Roofing brand building

Managing and Protecting Your Brand Your brand is your reputation. Each one of your team members has an impact on your brand. What you do and don’t do each day impacts how you are depicted in the marketplace. How do you protect your image? • Display a consistent look – Logos on trucks, team members, […]

Prospect Personality – When Your Prospect Buys

Prospect Personality – When Your Prospect Buys There are 4 types of Buying Personalities.  You may have one or all 4 depending on the product.  Price, availability, use, and other factors impact the personality of the buyer for a particular purchase.  Understanding the prospects’ personality is important to developing a sales plan, tactics and presentation […]

Roof Asset Management

Roof asset management

Roof Asset Management Clients want their vendors to provide field services with prompt response times, quality work, creative solutions to problems and excellent communication.  Customers want efficient ways to send and receive information – often paperless and in real time. It is not enough to inspect the roof, make recommendations and perform the maintenance repairs.  […]

Building Your Brand

Build your brand roofing

Building Your Brand Everyone wants a great brand.  How do you build a better brand?  A brand consists of recognition of reputation in a market.  How do you build your reputation? Quality of product Availability of product Ease of doing business  Friendliness and helpfulness of everyone who interacts with the Customer. Continuous improvement The best […]

Benefits of Preventive Maintenance for a Roofing Contractor and Their Customers

Wet floors roof leak commercial service roofer

Benefits of Preventive Maintenance for a Roofing Contractor and Their Customers   The vision of a successful Roofing Service Department is to have the ability to consistently meet and manage Client expectations on emergency leak requests, small scope repairs, and Preventive Maintenance programs.  Roofing software assists in keeping you organized and efficient. Preventive Maintenance programs […]

The Extra Mile and Competitive Edge

How roofers can go the extra mile

The Extra Mile and Competitive Edge Have you ever heard the phrase, “they went the extra mile”? The extra mile is an action or an expression that sparks a “WOW!” in the mind of a customer or a co-worker.  It is an unexpected deed.  But before an extra mile is ever walked, it must be […]

A Service Culture

Roofing service culture

A Service Culture Service does not refer to a section of a roofing contractor, a department, a leak call, or a roof tech. Service refers to meeting the requirements of your clients.  Doing what you promise. Being a solution provider for every client, on every job site and in every situation. Your relationships with each […]