Sales & Marketing GUIDE & INSIGHT
7 Steps on How to Handle Conflict/Difficult Conversations
1.You don’t have to have all the answers. In difficult conversations, it’s OK to say, “I don’t know”. If you […]
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Sales & Marketing GUIDE & INSIGHT
Roofing Contractor Growth Through Changing the Discussion
Roofing value conversations start with what the customer needs from the property. Discuss the leak or repair request, then ask […]
Sales & Marketing GUIDE & INSIGHT
Tips for Excellent Customer Service
Your Guide to Providing Excellent Customer Service Define what extraordinary really means…. Knowing what exceptional service entails is essential to […]
Sales & Marketing GUIDE & INSIGHT
Develop a Clear Message for Roofing Contractor Growth
Q: “What’s your secret to being a top seller?” A: “Great customers”, she responded. Q: “How do you get great […]
Sales & Marketing GUIDE & INSIGHT
Roofing Contractor Growth Through an Account Management Model
Roofing account management means coordinating the relationship as well as the work. Keep track of each client’s properties, contacts, service […]
Sales & Marketing GUIDE & INSIGHT
Managing and Protecting Your Brand
Protecting your roofing brand is everyday work. Your team’s communication, appearance and follow-through shape how customers see the company. Protect […]
Sales & Marketing GUIDE & INSIGHT
Prospect Personality – When Your Prospect Buys
Roofing prospects may weigh price, quality, service and overall satisfaction differently for each purchase. Use these four discussion areas to […]
Sales & Marketing GUIDE & INSIGHT
Building Your Brand
Building a roofing brand starts with a reputation customers can recognize. What should that reputation reflect? Quality of product Availability […]
Sales & Marketing GUIDE & INSIGHT
The Extra Mile and Competitive Edge
A roofing company’s competitive edge starts with promises it can keep and work it can demonstrate. Going the extra mile […]