drone

The Value of Drones in the Roofing Industry

The Value of Drones in the Roofing Industry  In the roofing industry, staying competitive requires adopting the latest technology, and drones have emerged as a game-changer. While drones were once seen as expensive tools used for aerial footage, today they are critical for improving safety, efficiency, and accuracy in roofing projects.   Enhanced Roof Inspections […]

Leads

10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company

10 Proven Strategies to Find Free Leads for Your Commercial Roofing Company  Growing a commercial roofing company requires strategic efforts to generate leads without incurring significant costs. Fortunately, there are several methods to find “free” leads that can be highly effective when implemented correctly. Here are some proven strategies to consider:   1. Leverage Existing […]

trust

Earning Property Managers’ Trust in the Commercial Roofing Industry

Earning Property Managers’ Trust in the Commercial Roofing Industry  Earning the trust of property managers is crucial for building long-lasting relationships and securing business. Property managers oversee substantial investments and require reliable partners to maintain and improve their properties. Trust is not just a nice-to-have; it’s a necessity. Here’s how commercial roofing companies can earn […]

brand

Branding Efforts for Contractors: Building Recognition and Trust

Branding Efforts for Contractors: Building Recognition and Trust Branding plays a crucial role in how contractors are perceived and trusted within their communities and industries.  This overview explores key strategies and practices for effective branding: 1. Truck Wraps and Physical Presence Branding efforts often start with visually impactful elements like truck wraps. These serve as […]

communication

Communication in the Roofing Industry: Is Telemarketing Still Relevant?

Communication in the Roofing Industry: Is Telemarketing Still Relevant? In today’s rapidly changing world, the way roofing businesses communicate with their customers is constantly evolving. Traditional methods like telemarketing are being questioned as new technologies and preferences emerge. So, is telemarketing dead? The answer largely depends on your customer base and their communication preferences. Understanding […]

leads

Leveraging Roofing Software for Effective Lead Tracking

Leveraging Roofing Software for Effective Lead Tracking Roofing software plays a pivotal role in lead tracking efforts for contractors. By integrating advanced tools and systems, contractors can streamline their processes, ensuring no lead falls through the cracks. Here’s how roofing software can significantly improve lead tracking: Centralized Lead Management Roofing software provides a centralized platform […]

listening to presentation

Objection: Need to Compare Prices with Competitor

Objection:  Need to Compare Prices with Competitor The presentation is completed.  It went well.  Very well.  You are ready to close.  Then, the following conversation occurs: Salesperson: “Is there anything else you want to ask?” Customer: (the client taps a pencil against a yellow pad.  Glances down through the notes and taps again and shakes […]

Qualify customer

Qualifying Your Customer

Qualifying Your Customer….  When you hear the word qualify, do you feel overwhelmed?   Questions such as, “Was that lead qualified?” are asked with every prospective job.  So, we ask the qualifier if the qualifying for the qualifications were correctly qualified – huh?    Qualifying boils down to asking simple questions to understand the need of […]

Roof Maintenance

Roof Management – It Works!

Roof Management – It Works! Roof Management moves customers from “leak management” to “asset management”, which results in considerable savings for the customer.  Roof Management is a proactive approach to managing roofing assets for client portfolios of properties.   Roof management is a program and a strategy that includes all the services provided by your […]

phone call opening

Selling Skills – How to Open a Call

Selling Skills – How to Open a Call When it is time to make a sales call, what is the best way to begin?  Some techniques to open a call are the following: Open Probes Purpose Statements General Benefit Statements Open Probes:  Open probes are particularly useful in situations where you feel the customer will […]

Positive attitude

Selling Tips – Enthusiastic Attitude

Selling Tips – Enthusiastic Attitude There is no substitute for enthusiasm.  When the members of a team are enthusiastic, the whole team becomes highly energized.  And that energy produces power.   Have you ever noticed the difference passion makes?  How many dispassionate successes have you met?  How many high achievers lack enthusiasm?  How many great leaders […]

Develop a Clear Message for Roofing Contractor Growth

Develop a Clear Message for Roofing Contractor Growth Q: “What’s your secret to being a top seller?”  A: “Great customers”, she responded. Q: “How do you get great customers?”  A: “Phenomenal customer service”, she replied. Q: “How do you provide phenomenal customer service?” A: “Listening”. Q: “What are you listening for?” A: “Their specific needs.” […]

Roofing service culture

A Service Culture

A Service Culture Service does not refer to a section of a roofing contractor, a department, a leak call, or a roof tech. Service refers to meeting the requirements of your clients.  Doing what you promise. Being a solution provider for every client, on every job site and in every situation. Your relationships with each […]