Sales & Marketing GUIDE & INSIGHT
Objection: Price
Clients have needs because they have problems that must be solved. Not all these needs are equal. Some are more […]
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Sales & Marketing GUIDE & INSIGHT
Selling More than Price
Selling beyond price starts with making the value of your proposal clear. Give the customer a clear way to compare […]
Sales & Marketing GUIDE & INSIGHT
Selling Skills – How to Open a Call
Opening a sales call starts with a clear reason for the conversation. Choose an approach that fits what you already […]
Sales & Marketing GUIDE & INSIGHT
Selling Tips – Enthusiastic Attitude
An enthusiastic attitude can help you explain what you value about your work. In roofing sales and teamwork, pair that […]
Sales & Marketing GUIDE & INSIGHT
Stop Complaining
Positive sales communication can acknowledge a challenge while explaining what you are doing next. Consider this exchange at a networking […]
Sales & Marketing GUIDE & INSIGHT
Upsell Effectively
Upselling roofing services starts with a useful question: is there additional work that fits this property and the customer’s needs? […]
Sales & Marketing GUIDE & INSIGHT
About Overselling
Avoid overselling by explaining the relevant benefit clearly, then giving the customer room to respond. Ask what the customer still […]
Sales & Marketing GUIDE & INSIGHT
8 Salesperson’s traits that help you close or lose a sale
Salesperson traits show up in how you prepare, listen and respond. Use these eight habits to review your conversations with […]
Sales & Marketing GUIDE & INSIGHT
Selling Skills – Closing
Closing a roofing sale starts with a summary of the benefits the customer has accepted. Confirm what matters to them […]
Sales & Marketing GUIDE & INSIGHT
Selling Skills – Probing
Sales probing questions help you understand a customer’s needs before discussing a solution. Open questions invite detail; closed questions confirm […]
Sales & Marketing GUIDE & INSIGHT
Handling Objection
Customer objections usually fall into two main categories: Misunderstandings about our product or service due to a lack of information. […]
Sales & Marketing GUIDE & INSIGHT
Recognizing Customer Attitudes
A customer attitude toward our products/services generally falls into one of these four categories: Attitude Example: 😁 Acceptance is a […]