Managing and Protecting Your Brand Your brand is your reputation. Each one of your team members has an impact on your brand. What you do and don’t do each day impacts how you are depicted in the marketplace. How do you protect your image? • Display a consistent look – Logos on trucks, team members, […]
Prospect Personality – When Your Prospect Buys There are 4 types of Buying Personalities. You may have one or all 4 depending on the product. Price, availability, use, and other factors impact the personality of the buyer for a particular purchase. Understanding the prospects’ personality is important to developing a sales plan, tactics and presentation […]
Roof Asset Management Clients want their vendors to provide field services with prompt response times, quality work, creative solutions to problems and excellent communication. Customers want efficient ways to send and receive information – often paperless and in real time. It is not enough to inspect the roof, make recommendations and perform the maintenance repairs. […]
Building Your Brand Everyone wants a great brand. How do you build a better brand? A brand consists of recognition of reputation in a market. How do you build your reputation? Quality of product Availability of product Ease of doing business Friendliness and helpfulness of everyone who interacts with the Customer. Continuous improvement The best […]
Benefits of Preventive Maintenance for a Roofing Contractor and Their Customers The vision of a successful Roofing Service Department is to have the ability to consistently meet and manage Client expectations on emergency leak requests, small scope repairs, and Preventive Maintenance programs. Roofing software assists in keeping you organized and efficient. Preventive Maintenance programs […]
The Extra Mile and Competitive Edge Have you ever heard the phrase, “they went the extra mile”? The extra mile is an action or an expression that sparks a “WOW!” in the mind of a customer or a co-worker. It is an unexpected deed. But before an extra mile is ever walked, it must be […]
A Service Culture Service does not refer to a section of a roofing contractor, a department, a leak call, or a roof tech. Service refers to meeting the requirements of your clients. Doing what you promise. Being a solution provider for every client, on every job site and in every situation. Your relationships with each […]
The opposite of “remarkable” is “very good”. Most would believe that the opposite of “remarkable” is “bad” or “mediocre” or “poorly done” … If you travel by plane and arrive at your destination safely, you don’t tell anyone. That’s what’s supposed to happen. What makes the trip remarkable is if the service is unexpected, […]
Here at Centerpoint we work with hundreds of Roofing Contractors across the US and Canada and get to learn about their businesses. Much of what we offer is outside software, its sharing best practices learned along the way. One of the biggest things a contractor can do to create a recession proof roofing company is […]
