long term growth

Scaling Up: A Contractor’s Guide to Service Growth

Scaling Up: A Contractor’s Guide to Service Growth In the world of commercial roofing, scaling a service division is often the key to long-term growth and profitability. But what does scaling really mean, and how can roofing contractors achieve it without causing chaos in other areas of their business?   What Does Scaling Mean in […]

social media

Unlocking Opportunities for Contractors on LinkedIn, Facebook, and Instagram

  Unlocking Opportunities for Contractors on LinkedIn, Facebook, and Instagram  In the fast-paced world of commercial roofing, networking is essential for securing long-term clients and growing your business. While traditional methods like cold calling or in-person visits once dominated the field, platforms like LinkedIn, Facebook, and Instagram have redefined how roofing contractors connect with potential […]

Labor Utilization

Labor Utilization and Service

Labor Utilization and Service   Labor utilization is the total field hours worked divided by the total hours billed. This percentage should be above 90% consistently. This means that 10% of the hours you paid were non-billable and conversely 90% of the hours paid were billable to customers.    Unbilled hours arise from warranty calls, call […]

leads

Leveraging Roofing Software for Effective Lead Tracking

Leveraging Roofing Software for Effective Lead Tracking Roofing software plays a pivotal role in lead tracking efforts for contractors. By integrating advanced tools and systems, contractors can streamline their processes, ensuring no lead falls through the cracks. Here’s how roofing software can significantly improve lead tracking: Centralized Lead Management Roofing software provides a centralized platform […]

Price Objection

Objection: Price

Clients have needs because they have problems that must be solved.  Not all these needs are equal.  Some are more important than others.  When you first meet clients, you need to spend some time deciding what their needs are.  Start by working on the big problems first and then gradually ascend to the smaller less […]

handshake sale

Selling Skills – Closing

Selling Skills – Closing When you close, the first step is to summarize those benefits the customer accepted during the call.  In other words, you will summarize ONLY those benefits that the customer agreed were important. Summarizing accepted benefits can be of great value because it considers the listening ability of your customer.  Most people […]

Probling blog people talking

Selling Skills – Probing

Selling Skills: Probing Probing is the skill of asking questions to gather information and uncover customer needs.  There are two types of probes:  open and closed.  Open probes encourage a customer to respond freely.  The key words that will assist in identifying an open probe include: Key Word Example: Who “Who handles this process for […]

Skylight

Top 4: Sustainable Products that a Roofing Contractor Can Implement NOW!

Top 4:  Sustainable Products that a Roofing Contractor Can Implement NOW! Sustainable Products provide environmental, social and economic benefits while protecting public health and the environment.   Performance:  These products are based upon a planned event and planned services.     Features:   The Client may receive government incentives to install product/use product. The Client may be required […]

Email tips

Top 10 on Managing Email

Top 10 on Managing Email “Please read the attached email about the email I sent yesterday in reference to flooding the system with too many unnecessary emails. Please forward to your entire staff. “ Some of our email requires us to take action, and some is for information only. How can we make email more […]

Roofing customer service

Exceptional Service

Tips for Excellent Customer Service Define what extraordinary really means…. Knowing what exceptional service entails is essential to establishing the procedures and the mindset with which to achieve it.  What does extraordinary mean to you?  Keeping appointments…saying please and thank you…. a clean shiny truck…. uniformed service crews…. Ask if you’re not sure…. If you […]

Develop a Clear Message for Roofing Contractor Growth

Develop a Clear Message for Roofing Contractor Growth Q: “What’s your secret to being a top seller?”  A: “Great customers”, she responded. Q: “How do you get great customers?”  A: “Phenomenal customer service”, she replied. Q: “How do you provide phenomenal customer service?” A: “Listening”. Q: “What are you listening for?” A: “Their specific needs.” […]

Roof asset management

Roof Asset Management

Roof Asset Management Clients want their vendors to provide field services with prompt response times, quality work, creative solutions to problems and excellent communication.  Customers want efficient ways to send and receive information – often paperless and in real time. It is not enough to inspect the roof, make recommendations and perform the maintenance repairs.  […]

Build your brand roofing

Building Your Brand

Building Your Brand Everyone wants a great brand.  How do you build a better brand?  A brand consists of recognition of reputation in a market.  How do you build your reputation? Quality of product Availability of product Ease of doing business  Friendliness and helpfulness of everyone who interacts with the Customer. Continuous improvement The best […]